Digital marketers optimize LinkedIn pages for the same reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks. What’s more, very few users click on any result links lower than the second place. LinkedIn SEO, or Search Engine Optimization on LinkedIn, is the process of optimizing your LinkedIn profile and content for increased visibility. Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond.
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Recent updates have enhanced features like messaging, Q&A, and product listings, making it vital for businesses to keep their profiles updated and optimized. Google Business Profiles are a core component of search visibility because of how frequently the local pack still appears in user’s local search results. Local businesses that neglect claiming and optimizing their GBP are missing out on online visibility and local leads. Online reputation management services are designed for those who want to boost their website’s authority and credibility.
- If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub.
- You should also understand what guidelines to follow to get picked up more by Google searches.
- You’ll find below how much our organic traffic has evolved and grown.
- Either way, you should come away with a set of keywords that make sense for your business.
- Technical SEO is a method of optimizing your website for the crawling and indexing phase.
However, I can’t underemphasize how important they are, so I’m going to repeat it again. You’ll also want to include your keyword in the meta description and the URL. Once upon a time, you used BHS Links to be able to include the keyword in the title, headings, and text and rank well. But with a strong content SEO and backlink-building strategy, we managed to get one of our transportation partners to the top of the SERPs. What we’re trying to do with this step is not find keywords but rather build our awareness of the search landscape.
Types of Search Engine Optimization (SEO)
So I just kind of ignored the problem and hoped it would go away. Well, my Google Search Console guide isn’t that easy for someone to link to. And once my page cracked the top 5, Google hooked me up with sitelinks.
There are many ways to build links the right way, so Google rewards those who do it correctly. As the number of articles on your site increases, your content will rank for more search terms, attract more links and social shares, and website traffic will start to accelerate. Low-quality content can backfire and discourage other people from sharing your content or following you. Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Ahrefs is described as the “all-in-one SEO toolset” to take your digital marketing to the next level.
Now, think about the opportunities you have here with other services. No SEO person, not even me, can predict if and when this will change. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.
Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts. Search engines look for on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages.